FOR IMMEDIATE RELEASE
ASIAN SUPERSTAR MS SAMMI CHENG HONORED AS
THE VOICE OF ‘THE HOUSE OF DANCING WATER’
New Theme Tune ‘Water of Love’ Unveiled at Show Preview Offers First Glimpse of Excitement of the World’s Newest Most Spectacular Extravaganza at City of Dreams
MACAU – Wednesday, August 11, 2010: Asian Superstar Ms. Sammi Cheng revealed the new theme tune to the world’s newest and most spectacular extravaganza ‘The House of Dancing Water’ at a show preview held at the ‘Dancing Water Theater’ today. ‘The House of Dancing Water’, an over HKD 2 billion world class production which is set to open its door to the public on Friday September 17, 2010, is envisioned by Mr. Lawrence Ho, Co-Chairman and Chief Executive Officer of Melco Crown Entertainment Limited and destined to be the greatest ‘must see’ show in Asia.
The theme song, entitled ‘Water of Love’, is the exciting new signature theme to the highly anticipated show personally created and directed by Mr. Franco Dragone, one of the world’s greatest show makers whose unique theatrical creations have been experienced by over 65 million people. This romantic love song perfectly encapsulates the spirit of ‘The House of Dancing Water’ which tells the story of an epic and spectacular journey of love-lost and found, in a mystical and thrilling journey of adventure that transcends both time and space.
At today’s event, Asian Superstar Ms. Sammi Cheng, the voice of ‘The House of Dancing Water’, personally joined Mr. Franco Dragone and the show cast to reveal the theme song as part of a sneak show preview of dramatic sequences from the extravaganza. The music video was filmed at the ‘Dancing Water Theater’, a purpose built theater designed by renowned Pei Partnership-which is going to house the largest water extravaganza in the world. It contains one of the most impressive commercial pools in the world, holding approximately 3.7 million gallons water which is more than five Olympic-sized swimming pools, and will be one of the largest water-based theaters in the world.
‘I am thrilled to have had the opportunity to record this beautiful song and be a part of this incredible ‘The House of Dancing Water’ experience.’ said Ms. Sammi Cheng. ‘Mr. Franco Dragone is regarded worldwide as a creative genius and has been committing to creating some of the world’s most spectacular and innovative theatrical productions, loved by audiences of millions around the world. I am so proud to be participating musically in this astounding world class entertainment production that would be exclusively presented at City of Dreams.’
“‘Water of Love’ is an inspiring song about the emotions of love which would be found at ‘The House of Dancing Water’. While I am looking forward to experiencing this spectacular water-based extravaganza, I hope my song is going to delight and amaze each and every audience, delivering the same experience as what ‘The House of Dancing Water’ will do.”
Mr. Franco Dragone, Founder and Artistic Director of Franco Dragone Entertainment Group said: “The House of Dancing Water’ is a show totally unexpected and unique, and it is an experience that may change people’s lives. Ms. Sammi Cheng is a truly exceptional singing talent, we were therefore delighted when she agreed to record this very special theme song with us and tell our story in music.”
“‘The House of Dancing Water’ is believed to contribute to City of Dreams’ brand appeal to the mass market. Just like the resort itself, the show is tailor-made for the vast Chinese and Asian market by drawing creative inspiration from Chinese culture and the ‘seven emotions’ principles inherent in classical Confucian beliefs – something that Asians can relate to and embrace easily.” said Mr. Sunny Yu, Vice President of Entertainment and Projects of Melco Crown Entertainment Limited.
” ‘The House of Dancing Water’ will prove to be the most thrilling water-based extravaganza ever staged, further reinforcing Mr. Lawrence Ho’s vision in City of Dreams’ to be a multi-day stay resort and a ‘World of Entertainment’, that would ultimately contribute to Macau’s transformation into Asia’s premier leisure and entertainment destination.”
“We believe the release of the theme song would herald the growing public excitement and anticipation as we look forward to our Grand Opening coming very shortly in September this year.”
Housed in the awe-inspiring, approximately 2,000-seat ‘Dancing Water Theater’ and performed by a superb cast of approximately 77 international performance artists, ‘The House of Dancing Water’ is set in an extraordinary Kingdom where nature’s magic reigns and will take audiences on an awe-inspiring journey through the human emotions from the abyss of Sadness and Anger, to the heights of Desire and the summit of Joy, between the cliffs of Fear to a glorious resolution where Love triumphs over Hate and its sinister forces.
This spectacular show, personally created and directed by Mr. Franco Dragone, also incorporates dazzling costuming, together with amazing audio and visual special effects.
Tickets are available for sale for ‘The House of Dancing Water’, which is currently scheduled to run from 8pm every week from Wednesday to Sunday, with an additional 5pm show on Fridays to Sundays. During the current opening period, ticket prices for this approximately 70-minute show range from HKD 380, HKD 680, HKD 880 and HKD 1,280 for adults, and HKD 270, HKD 480, HKD 620 and HKD1,280 for children. Macau residents, senior citizens, full-time students and American Express Platinum card holders can enjoy a special 10% discount. For early bird purchase, an exclusive seat upgrade privilege is available from now till end of August, 2010 on a limited ‘first come first served basis. Show lovers can also enjoy special ‘Wow’ grand opening packages* at City of Dreams and Altira Macau.
Tickets for ‘The House of Dancing Water’ are available online at www.cityofdreamsmacau.com; www.thehouseofdancingwater.com; www.macau.com, www.cityline.com and www.sistic.com whilst walk-in ticket sales are available at City of Dreams’ guest services counters and at around 21 Parsons Music outlets across Hong Kong.
‘The House of Dancing Water’, the centerpiece of the City of Dreams entertainment experience and is a key component in the Cotai Macau multi-day stay strategy conceived by Mr. Lawrence Ho, Co-Chairman and Chief Executive Officer of Melco Crown Entertainment Limited, is a production by Franco Dragone Entertainment Group at City of Dreams, personally created and directed by Mr. Franco Dragone.
City of Dreams is an integrated entertainment resort that is the newest “must experience” destination in Macau and developed by Melco Crown Entertainment Limited, an entertainment company listed on the NASDAQ Global Select Market (NASDAQ: MPEL).
*Relevant terms and conditions apply.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. In some cases, forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “target,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. The parent company of City of Dreams, Melco Crown Entertainment Limited (“Melco Crown Entertainment”) may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about beliefs and expectations of Melco Crown Entertainment, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors affecting Melco Crown Entertainment could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: growth of the gaming market and visitation in Macau; increased competition and other planned casino hotel and resort projects in Macau and elsewhere in Asia; the completion of infrastructure projects in Macau; government regulation of the casino industry; the ability to raise additional financing; obtaining approval from the Macau government for an increase in the developable gross floor area of the City of Dreams site; the formal grant of occupancy permits for areas of City of Dreams undergoing construction and/or development; anticipated growth strategies; and future business development, results of operations and financial condition. Further information regarding these and other risks is included in Melco Crown Entertainment’s Annual Report on Form 20-F filed on March 31, 2010 and other documents filed with the U.S. Securities and Exchange Commission. Melco Crown Entertainment does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release is as of the date of this release, and Melco Crown Entertainment undertakes no duty to update such information, except as required under applicable law.
About Melco Crown Entertainment Limited
Melco Crown Entertainment Limited (“Melco Crown Entertainment”), an entertainment company listed on the NASDAQ Global Select Market (NASDAQ: MPEL), is a developer, owner and through a Macau subsidiary which holds a gaming sub-concession, an operator of casino gaming and entertainment casino resort facilities focused on the Macau market. Melco Crown Entertainment currently operates Altira Macau (www.altiramacau.com) (formerly Crown Macau), a casino hotel located at Taipa, Macau and City of Dreams (www.cityofdreamsmacau.com), an integrated urban casino resort located in Cotai, Macau. Melco Crown Entertainment’s business also includes the Mocha Clubs (www.mochaclubs.com), which feature a total of approximately 1,500 gaming machines in eight locations and comprise the largest non-casino based operations of electronic gaming machines in Macau. For more information about Melco Crown Entertainment, please visit www.melco-crown.com.
Melco Crown Entertainment has strong support from both of its major shareholders, Melco International Development Limited (“Melco”) and Crown Limited (“Crown”). Melco is a listed company on the Hong Kong Stock Exchange and is substantially owned and led by Mr. Lawrence Ho, who is Co-Chairman, a Director and the CEO of Melco Crown Entertainment. Crown is a top-100 company listed on the Australian Stock Exchange and led by Executive Chairman Mr. James Packer, who is also Co-Chairman and a Director of Melco Crown Entertainment.
About City of Dreams
City of Dreams is developed by Melco Crown Entertainment Limited, an entertainment company listed on the NASDAQ Global Select Market (NASDAQ: MPEL), and is an integrated entertainment resort that is the newest “must experience” destination in Macau. Located in the heart of Cotai in Macau, it combines electrifying entertainment, a diverse array of accommodation, regional and international dining, designer brand shopping and a spacious and contemporary casino. The resort brings together a dream team of world-renowned brands such as Crown, Grand Hyatt, Hard Rock and Dragone to create an exceptional entertainment experience that appeals to the broadest spectrum of visitors from around Asia and the world. City of Dreams features a 420,000-square-foot casino with approximately 400 gaming tables and approximately 1,300 gaming machines; over 20 restaurants and bars; an impressive array of some of the world’s most sought-after retail brands; and Dragon’s Treasure, an iconic and spectacular audio visual multimedia experience. A comprehensive range of accommodation options at City of Dreams include Crown Towers offering approximately 300 guest rooms, Hard Rock Hotel offering approximately 300 guest rooms and Grand Hyatt Macau offering approximately 800 guest rooms. The House of Dancing Water will open in the purpose-built Dancing Water Theater in the third quarter of 2010. A second planned phase of development at City of Dreams will feature an apartment hotel consisting of approximately 800 units. For more information please visit: www.cityofdreamsmacau.com .
For media information please visit the City of Dreams Media Portal: www.cityofdreamsmedia.com. For specific media information on ‘The House of Dancing Water’, please visit The House of Dancing Water Media Portal: www.thehouseofdancingwatermedia.com.
About Franco Dragone Entertainmen
The Franco Dragone Entertainment Group, founded in 2000 by Mr. Franco Dragone, conceives, produces and stages live shows, which integrate post modern dance, music, circus art and special effects within a dramatic narrative. The Franco Dragone Entertainment Group captivates audiences through a unique combination of disciplines sensitively orchestrated to produce one of the world’s most spectacular shows.
Mr. Franco Dragone made his name in the 1980’s and 1990’s as the leading creative force behind Cirque du Soleil where he created groundbreaking shows such as Mystère, Saltimbanco, Alegria, Quidam, O, and La Nouba. Over 65 million people have experienced Mr. Franco Dragone’s unique theatrical creations. Since its establishment, Dragone has proven itself with critical acclaim and commercial successes including:
- Le Rêve, a permanent show produced in conjunction with Wynn Resorts in Las Vegas. The show has celebrated its 2000th performance on stage in November 2009 and its 5th Anniversary in May 2010, and it is still a mainstay in the city’s show scene.
- A New Day, a Las Vegas resident show starring Céline Dion and incorporating her music. Over 3.5 million spectators attended the show over 5 years with daily sell out shows. Dragone has created and produced 26 shows and events including Euro 2000 and the Disney Cinema Parade in Paris.
- Kung Fu Panda, a Kung Fu Panda Touring Live Show will be produced for Dreamworks Animation in Q4 2011
Mr. Franco Dragone is building an entertainment group with a recognized global brand name for creating and producing the world’s spectacular live shows. In order to do this, the Company plans to open at least one long run spectacular live show, either permanent or touring, per year.
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